Singapore's first personal make-up school aiming to empower and educate the everyday woman!

Our Story

 

Bloom was created as a place where everyday women could get together and learn about make-up hands-on. Not just any make-up though, make-up that makes you feel confident, beautiful and empowered. Make-up that you can wear everyday - whether it's that important meeting for that promotion you've deserved or your best friend's wedding. Whatever it may be, you'll always be prepared - looking, living and feeling your best. 

Hopefully, I'll be able to transform how every woman here in Singapore understands, sees and applies make-up. Not only that, but how they feel about themselves too. 

And I know what it's like. I remember holding my first eye-shadow - it wasn't a full blown palette of any sort. It was just a freebie from one of my sister's grad photoshoots. It was white, shimmery and I wore it full blown to my high school prom. I probably looked awful but after an unhappy event, make-up gave me more than just a good appearance - it helped me gain back my self-confidence, made me feel powerful, it was those five minutes before I had to face the world that made me whole again. And for that, I'm entirely grateful that getting into make-up gave me my life back and so much more.

Well, a white eyeshadow kind of grew into kind of an obsession. Oops. Before I knew it, I fully dived into it. I would wake up studying books, magazines, websites, blogs, channels - anything that I could get my hands on. I would have breakfast with it, make-up would be my bedtime story, my wake-up call. I would have two screens during college lectures and to be honest, I should have just done audio lectures. I was insanely in love with it - I couldn't imagine myself doing anything else. I started a YouTube channel and blog just for fun and for a God given reason, it bloomed. Wanting to know even more, I flew to London to learn make-up professionally and attained an IMA Diploma in Fashion and Photographic Make-up from the prestigious London School of Beauty & Make-up and became a professional make-up artist and consultant. 

Next thing I knew, I was in magazines, on TV, even on newspapers sharing my story and of course my make-up knowledge. From that one product, I now have hundreds of products waiting for you to explore with. My dream is to empower the everyday women and Bloom is simply my outlet. Even years later, the dream is still going but now I get to share it with all of you! 

I can't wait to help you feel like you can take on the world! Each class was designed by me always with you in mind - from your dark eye circles to what contouring can do for you - to even a make-up look that you can do for work every single morning. Trust me, we're not into super heavy foundation that doesn't even match your neck and a one size fits all eyeshadow template. Because we know that that's not how good make-up works. Everyone's made different and it's about embracing our differences that make us well, different. It's about learning a look that is totally you, sans the crazy blue eyeshadow all the way to the brow with red mascara because who wears that out? Seriously, who? Here at Bloom, we teach people how to make themselves naturally beautiful and that is what sets us apart.

In fact, I've taken all the everyday questions that women like you have asked me on a daily basis about make-up and I've moulded each class to answer all of them. Whether it's tips that you never knew before to learning something totally new or even just getting that smokey eye finally right - we're there for you so that you can now live your life in full bloom. Get some friends and let's explore the world of make-up together!

Love,
Roseanne

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